Music

Grammy audience down, still 2nd highest since 1993

NEW YORK (AP) — While the Grammy Awards couldn't come close to the freakishly high ratings generated in 2012 because of Whitney Houston's death and Adele's smashing success, this year's show had the second-largest audience for the program since 1993.

The Nielsen company said Monday that music's annual awards show was seen by 28.4 million people Sunday night on CBS. The Grammys this year were packed with high-powered musical moments and, in its awards, celebrated the industry's diversity rather than overwhelmingly honoring one artist. It also had a few water-cooler moments: Which boyfriend was Taylor Swift specifically dissing in her latest performance of "We Are Never Ever Getting Back Together"? Was Chris Brown flaunting his revived relationship with Rihanna?

The music academy's decision to turn the televised Grammys into more of a showcase than an awards show appears to be bearing fruit, too. The show's audience was nearly 2 million higher than the 26.7 million who watched in 2011. From 2005 to 2009, the Grammy Awards audience fluctuated from 17 million to 20 million viewers.

Last year, 39.9 million people tuned in to see how the industry would react to Houston's death just before the awards and celebrate the coronation of its hottest star, Adele, who won six Grammys. This year's show featured the musical return of Justin Timberlake, collaborations honoring Bob Marley and Levon Helm, and performances by the majority of stars up for major awards.

The Grammys far outpaced the Emmys, which had 13.3 million viewers last September for its more traditional awards show, and the Golden Globes, which had 19.7 million viewers in January. The upcoming Oscars usually get more than 30 million viewers.

Related Headlines

  • Grammys spread the love with 6 top nominees

    The Grammy Awards celebrated the diversity of music as six different artists tied for lead nominee — Kanye West, Jay-Z, Frank Ocean, Dan Auerbach of The Black Keys, Mumford ... 

  • Dan Auerbach

    Black Keys, fun., Rihanna to perform at Grammys

    The Black Keys and fun. will make their debut on the Grammy stage next month. The Recording Academy announced Wednesday that the multiple Grammy nominees will perform at the ... 

  • Adele

    Adele voted AP Entertainer of the Year

    Though Adele didn't have a new album or a worldwide tour in 2012, she's still rolling. After a year of Grammy glory and James Bond soundtracking, Adele has been voted The ... 

  • Justin Timberlake

    Justin Timberlake to perform at Grammys on Feb. 10

    Justin Timberlake will be rocking that suit and tie at the Grammy Awards. The Recording Academy announced Wednesday that Timberlake will perform at the Feb. 10 awards show in ... 

Find your future job here

What

Where

Service