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Chelsea has signed Japanese tire manufacturer Yokohama as its new jersey sponsor in a deal that could be worth more than $300 million for the English ...
Three second-tier World Cup sponsors opting not to renew for the 2018 tournament in Russia was normal in sports business, FIFA insisted on Friday.
The Ladies European Tour concludes its season in Dubai with a new sponsor that Laura Davies hopes will bring the circuit some more attention.
Tiger Woods added another corporate deal, even though the logo won't show up anywhere on his clothing or golf bag. It's also a familiar name to Woods ...
Corporate sponsorship news and stories
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