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July 15, 2016
Olympics marketers go for the gold
Prepare to be inspired. After all, it's Olympic ad time. Olympics marketers from Coca-Cola to Samsung are pulling out all the ...
June 29, 2016
Kayne West, Adidas expand partnership for Yeezy line
Rapper Kanye West and Adidas are expanding their partnership that began almost two years ago with retail hubs for his Yeezy ...
June 27, 2016
LA event to be called Genesis Open
The PGA Tour event at Riviera in Los Angeles will be called the Genesis Open, the only title sponsor on tour to be known by ...
June 01, 2016
Trumped: PGA Tour event at Doral headed for Mexico City
Donald Trump is losing business to Mexico — a prestigious golf tournament at his resort at Doral. The PGA Tour announced ...
May 24, 2016
Amid turmoil, chess helps Ferguson kids cope, excel
Ten-year-old Tyson Stegall stared intently at the chess board as his opponent, grandmaster Alejandro Ramirez, pondered a move
May 24, 2016
UCLA agrees to 15-year deal with Under Armour
UCLA and Under Armour have agreed to an athletic shoe and apparel deal that will pay the school a record $280 million over ...
May 20, 2016
Out of the heat: Rangers plan $1B retractable-roof stadium
The Texas Rangers could be playing in a new $1 billion retractable-roof stadium by 2021 and would remain in Arlington until ...
May 16, 2016
76ers 1st NBA team to land jersey sponsorship with StubHub
The Philadelphia 76ers have become the first team in the NBA to put a sponsorship logo on player uniforms, striking a deal ...
May 11, 2016
Congress putting daily fantasy sports games under scrutiny
Congress on Wednesday launched a fact-finding mission into the loosely regulated world of fantasy sports games — a ...
May 03, 2016
2018 Winter Games chief quits; ex minister set to step in
A former South Korean government minister was nominated to take over the organizing committee of the 2018 Winter Olympics on ...
April 15, 2016
NBA to begin selling jersey sponsorships in 2017-18
The NBA will begin putting sponsorship logos on player uniforms in 2017-18, a move that could generate at least $100 million ...
April 11, 2016
Column: NASCAR clouding its image with politics
There are Democrats who enjoy NASCAR. Jews and atheists and women, too. You wouldn't know it lately, not after several events ...
April 01, 2016
Runner Nick Symmonds not shy about speaking up to fix track
Outspoken middle-distance runner Nick Symmonds tricks himself into believing that doping isn't going on in his event.
March 18, 2016
FIFA inks WCup deal with Chinese sponsor linked to Blatter
FIFA signed its first World Cup sponsor in more than two scandal-hit years on Friday, agreeing to a four-tournament deal with ...
March 17, 2016
FIFA paid Blatter $3.76M in 2015, reports $122M loss
Cash, crime and punishment issues from the old FIFA regime marked new president Gianni Infantino's first day at the head of ...
March 10, 2016
Racket sponsor backs Sharapova despite failed drug test
Maria Sharapova's racket supplier became the first main sponsor to publicly back the five-time Grand Slam champion after she ...
March 09, 2016
After Trump endorsement, NASCAR leader faces the fallout
When Brian France came out in support of Donald Trump for president, the chairman and chief executive of NASCAR thought of ...
March 09, 2016
The Latest: Sanders cashing in on Michigan primary upset
The Latest on 2016 presidential sweepstakes following primaries and caucuses Tuesday in Michigan, Mississippi, Idaho and ...
March 08, 2016
Final week to qualify for Match Play
Gary Woodland has one week to avoid making the wrong kind of history in the Dell Match Play. In the 16 years since the Match ...
March 06, 2016
Trump arrives by helicopter at Cadillac Championship
Donald Trump's helicopter landed on the course bearing his name, and before long, the Republican presidential front-runner ...