Sports sponsorship

Sports sponsorship

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  Norway's chess superstar has cross-over appeal

  He does fashion shoots with Liv Tyler, enjoys soccer-style sponsorships deals and was recently named one of Time Magazine's 100 most influential ... 

• 2 top Olympic sports lose major sponsor

  Two major Olympic sports are in the hunt for new sponsorship deals after key commercial partners announced the end of their partnership right in the ... 

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  FIFA: World Cup qualifying is clean of fixing

  FIFA's top investigator believes the 2014 World Cup qualifying program has been clean of match-fixing after more than 500 matches played so far. 

• Justice Dept joins suit against Lance Armstrong

  The Justice Department joined a lawsuit Friday against disgraced cyclist Lance Armstrong that alleges the former seven-time Tour de France champion ... 

• Italian swimming federation signs with Arena again

  The Italian swimming federation has signed a four-year sponsorship deal with Arena, ending a four-year arrangement with Jaked that began during the ... 

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  Mayor KJ tells Seattle 'don't celebrate too early'

  Sacramento Mayor Kevin Johnson had a stern warning for Seattle SuperSonics fans who are excited about the prospect of the NBA returning to the Puget ... 

• $20m sponsorship from 7 companies for Istanbul bid

  Istanbul signed up seven leading Turkish companies on Monday to sponsor the city's bid for the 2020 Olympics, a $20 million deal that organizers said ... 

• Equestrian body signs 10-year deal with Longines

  The International Equestrian Federation has signed a 10-year sponsorship and services deal with Swiss watch brand Longines. The FEI says the ... 

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  Nike announces sponsorship deal with McIlroy

  Rory McIlroy and Tiger Woods are on the same team now — at least when it comes to sponsorship. McIlroy officially made the switch to the swoosh on ... 

• NBC Sports partners with Yahoo for content deal

  NBC Sports and Yahoo are taking on the crowded sports media landscape with a partnership that fills in gaps for both companies. NBC brings video and ...