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November 21, 2011

3 out of 4 Judge Others Based Solely on an Email Address

Philadelphia, PA, August 4, 2011

A surprising number of people admit they criticize someone using just their email address, according to research conducted by 1&1 Mail & Media Inc., the operator of successful webmail portals, GMX and mail.com. The study of 507 participants suggests that language used in an email domain can strongly influence an individual’s perception of others. Of the 75% of participants who say they judge others based on emails they receive, assumptions are most often made about a sender’s age, personality and character traits. In fact, the presumptions are based solely on an email address before he or she actually reads the mail’s content, suggesting that all parts of a message, including the sender’s contact information, are not considered to have an equally important impact on digital communication.

The “Email and Communication Research” study illustrates a large disconnect between a sender’s intended message and what is actually conveyed to recipients. A combined 64% of survey participants purposely choose a unique domain in their address to communicate their personality or character (26%), profession or industry (22%), or hobbies and interests (16%). However, a contradictory 1 out of every 5 feel they are unsuccessful in communicating a specific idea to recipients through their email address alone. This could be the result of a poor choice of address, misleading language or the lack of an opportunity to select a specific domain.

“The power of email lies not just within the contents of its message. With the limitations of electronic text, every word communicates an idea and combined, can relay information necessary for receiving the proper message. That is where a unique domain can really play a part in a successful send-and-receive process,” says Jan Oetjen, CEO of 1&1 Mail & Media Inc. “An email address is the first stage of communicating in the virtual space, combining syllables, symbols and a domain. It is also the first aspect of an email that a recipient sees which can influence the perspective he or she uses to process the full message.”

The objective behind an individual’s choice of domain and wording for their email address varies greatly. Though 47% of participants currently use a general domain like mail.com or GMX.com, a majority take advantage of the ability to customize their virtual name. According to survey results, email addresses describing a sender’s physical appearance or that include jokes and humour often imply that a sender is young in age (36%) and someone who cannot be taken seriously (49%). However, over half who use their email for work and incorporate an industry-specific domain portray a sense of professionalism and credibility to potential clients or patients. Using @lawyer.com, @teacher.com, or @doctor.com as a domain could then improve clientele’s perception of a business and ultimately its bottom line.

mail.com’s recently enhanced email domain collection provides new users with the choice of 200 options for their email address, covering a broad variety of topics including geographic location, personality traits, industries, interests, and hobbies, amongst several others. Providing optimal service to more than 30 million users, 1&1 Mail & Media works to provide its users with an all-in-one, user-friendly email platform. With the ability to feed emails from multiple accounts into one inbox, read breaking news, search the Web, and communicate effortlessly, mail.com has proven to be an ideal tool for both professional and personal purposes.

For more information, visit www.mail.com.

About 1&1 Mail & Media Inc.:

1&1 Mail & Media Inc. operates the successful international webmail portals GMX and mail.com. With a combined total more than 30 million users, the company’s enhanced email platforms provide a reliable service with valuable features suitable to both consumer and professional users.  The comfortable email solution rivals those of traditional client-based software programs. 1&1 Mail & Media strives for optimum performance as well as state-of-the-art mail security and customer privacy with its data center located in Lenexa, Kansas.

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1&1 Mail & Media Inc.
701 Lee Road, Suite 300
Chesterbrook, PA 19087

Email: press@mail.com

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