A year after IPO, Facebook aims to be ad colossus
It was supposed to be our IPO, the people's public offering. Facebook, the brainchild of a young CEO who sauntered into Wall Street meetings in a ...
Big 4 cellphone carriers unite on anti-texting ads
The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind ...
San Francisco city attorney sues Monster Beverage
San Francisco's city attorney is suing Monster Beverage for marketing its energy drinks to children, saying the products pose severe health risks.
P&G 4th-quarter outlook expectations, shares fall
Procter & Gamble's turnaround is still a work in progress. The world's largest consumer product maker said Wednesday that its third-quarter net income ...
Google's 1Q shows more progress in mobile ads
Google's latest quarterly results provided further proof that the Internet search leader is figuring out how to make more money as Web surfers migrate ...
'Kool-Aid Man' gets a new look and a personality
Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix.
Microsoft assault on Google shows industry shift
Microsoft is skewering Google again with ads and regulatory bashing that say as much about the dramatic shift in the technology industry's competitive ...
As Facebook matures, is it losing its edge?
To see what Facebook has become, look no further than the Hutzler 571 Banana Slicer. Sometime last year, people began sharing tongue-in-cheek online ...
FDA says longer use of nicotine gum is OK
The Food and Drug Administration says smokers who are trying to quit can safely use over-the counter nicotine gum, patches and lozenges for longer ...
Can mass marketing heal the splits on 'Obamacare'?
How do you convince millions of average Americans that one of the most complex and controversial programs devised by government may actually be a good ...
Louisville Slugger rolls out new logo, harder bats
The familiar smell of hot dogs and freshly cut grass on Major League Baseball's Opening Day will be complemented by changes to the iconic Louisville ...
Marketing studies help craft health overhaul pitch
How do you convince millions of average Americans that one of the most complex and controversial programs devised by government may actually be a good ...
Scooter ads face scrutiny from gov't., doctors
TV ads show smiling seniors enjoying an "active" lifestyle on a motorized scooter, taking in the sights at the Grand Canyon, fishing on a pier and ...
US launches new batch of graphic anti-smoking ads
Government health officials launched the second round of a graphic ad campaign Thursday that is designed to get smokers off tobacco, saying they ...
Ford India apologizes over Berlusconi bondage ad
The Indian unit of Ford Motor Co. has apologized for advertisements decried as demeaning to women, including one depicting Italy's former Prime ...
Beyonce stars in H&M summer ad campaign
Beyonce, who seems to be everywhere as she prepares for her upcoming world tour, is going to be seen in even more places. The 31-year-old singer is ...
NYC looks to bump tobacco from prime retail space
Walk into any convenience store or gas station in the country, and chances are the cigarettes will be in roughly the same spot: at eye level, right ...
America's new love: Water
It wasn't too long ago that America had a love affair with soda. Now, an old flame has the country's heart. As New York City grapples with the ...
First lady pushes food industry
Michelle Obama praised the food industry on Friday for its efforts to market healthier foods but said more needs to be done. At a speech before a ...
Facebook buying Atlas ad business from Microsoft
Facebook is buying a set of online advertising tools called Atlas from Microsoft in its latest attempt to build a more effective marketing system ...
KFC launches China campaign to rebuild brand
KFC launched a campaign Monday to rebuild its battered brand in China, promising tighter quality control after a scandal over misuse of drugs by its ...
Under Armour sues Nike for trademark infringement
Under Armour Inc. wants to protect its "I will" catchphrase. The athletic clothing maker, based in Baltimore, has filed a trademark infringement suit ...
FDA names new head of tobacco products center
A Food and Drug Administration veteran who helped spearhead efforts to regulate the tobacco industry in the 1990s is taking over the agency's Center ...
Group 'sorry' Bush wants out of gay-marriage ads
A pro-gay marriage group will replace ads that include former first lady Laura Bush speaking on the topic with a new ad this weekend after Bush said ...
Greek yogurt popular with adults, will kids bite?
Greek yogurt is taking over the dairy aisle, but will kids bite? The question is a critical one for General Mills, which is a dominant player in ...
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