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Sales and marketing
October 07, 2015
French govt starts anti-jihadi ad campaign to counter IS
A new French government ad campaign features mourning families to discourage young people from joining extremists in Syria ...
October 06, 2015
FDA's new anti-smoking campaign uses hip-hop to target youth
Government health officials are betting they can adapt the sounds, style and swagger of hip-hop culture to discourage young ...
September 21, 2015
Declining smartphone maker HTC booted from blue chip index
Taiwan's stock exchange has removed smartphone maker HTC from its index of blue chip companies, signposting the dramatic ...
September 17, 2015
Facebook now selling video ads targeted users will see
Facebook is now selling video ads that the target audience is sure to see. The world's biggest online social network said ...
September 08, 2015
Trump surge challenges Bush to fight, yet keep the 'joy'
Jeb Bush wanted to run for president as a joyful front-runner, above the fray of the pack. Instead, he heads into the fall ...
September 01, 2015
Las Vegas' new ad campaign pushes 'sexy' watering habits
Another part of the drought-ridden West is attempting to make water conservation sexy, this time with funny ads in Las Vegas.
August 24, 2015
Teens are shopping more like their parents
Giulia Pugliese is a typical teenager. She likes to look good, and she's particular about what she wears. But when The ...
August 11, 2015
The ABCs of Google's new name Alphabet
What's in a name? Most corporate naming experts say Google's decision to reorganize its businesses under a new holding ...
July 28, 2015
Microsoft's free Windows 10 giveaway: What that means
Microsoft's new Windows 10 operating system debuts Wednesday, as the longtime leader in PC software hopes that giving the ...
June 19, 2015
House bill aims for less e-cigarette regulation
House Republicans are pushing to ease proposed government regulations for companies that sell e-cigarettes and other new ...
June 17, 2015
Senator probes retailers on dubious 'brain' supplements
A high-ranking Senate Democrat is probing retailers and online companies about sales of dubious dietary supplements, ...
June 08, 2015
American Pharoah owners racing to capitalize on champ's name
American Pharoah's owners and thoroughbred racing now have a new race to run: A race to capitalize on the horse's Triple ...
May 28, 2015
THE LATEST: Asian federation opposes change to FIFA election
The Latest on FIFA developments: ___ 4:30 a.m. (0230 GMT, 10:30 p.m. EDT) The Asian Football Confederation says it still ...
May 27, 2015
FIFA's commercial partners urged to make their voices heard
FIFA's sponsorship paymasters are facing mounting calls to put pressure on soccer's global governing body to clean up its act ...
May 08, 2015
APNewsBreak: 'Animal House' frat loses appeal, recognition
Dartmouth College has rejected an appeal by a fraternity accused of branding new members, ending efforts by the Greek ...
April 29, 2015
Bud Light: Sorry for saying it removes 'no' from vocabulary
Bud Light should have kept the word "No" handy in this case. Anheuser-Busch is apologizing for ad copy that appeared on ...
April 29, 2015
Danica Patrick losing GoDaddy as primary car sponsor
It's been at least a dozen years, by Danica Patrick's count, that she has had to worry about sponsorship for her race car.
April 14, 2015
'Animal House' frat at Dartmouth 'derecognized' for branding
A Dartmouth College fraternity that partly inspired the 1978 movie "Animal House" has been "derecognized" by a campus ...
April 07, 2015
Aetna aims for LGBT community with targeted marketing test
Aetna is urging gay customers to "be proud" — and consider buying its coverage — as part of a new, narrow focus to selling ...
April 07, 2015
YouTube Kids app criticized as deceiving
The new YouTube Kids mobile app targets young children with unfair and deceptive advertising and should be investigated, a ...