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Sports marketing

  • Beckham watches from bench as soccer career ends

    For David Beckham, this really was the very end of his soccer career. Now begins the rest of his already very famous life. At a small, homely stadium ... 

  • Retirement tests if Beckham built lasting brand

    David Beckham's pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he's giving up. 

  • Scott Dixon

    APNewsBreak: Brown turns down IndyCar CEO job

    Zak Brown has turned down an offer to join the IndyCar Series, choosing instead to remain with the motorsports marketing company he founded. 

  • Joao Havelange, Joseph Blatter

    'Clumsy' Sepp Blatter cleared of any wrongdoing

    Labeled "clumsy" for his part in one of soccer's biggest corruption scandals, FIFA President Sepp Blatter was cleared of any criminal or ethical ... 

  • Ballot stuffer tampers with playoff logo contest

    The College Football Playoff's online fan voting has been manipulated by a cyber-ballot stuffer. BCS officials say the contractor that runs the logo ... 

  • Louisville Slugger rolls out new logo, harder bats

    The familiar smell of hot dogs and freshly cut grass on Major League Baseball's Opening Day will be complemented by changes to the iconic Louisville ... 

  • AJ Allmendinger

    IndyCar's drivers eager to get back to work

    It has been six long months since the last IndyCar race, when the focus was still on the drivers and the on-track product. The days since have been ... 

  • Jimmie Johnson

    NRA title sponsor for NASCAR Cup race in Texas

    The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race. The deal ... 

  • Ryan Briscoe

    AP Exclusive: Family told to keep IndyCar, IMS

    The Hulman-George family should retain ownership of the IndyCar Series and Indianapolis Motor Speedway, according to a report from a consulting group ... 

  • Jerry Buss, Lakers' flamboyant owner, dies at 80

    Jerry Buss had been a chemist and a mathematician long before he bought the Los Angeles Lakers in 1979. The self-made millionaire with a head for ... 

  • French enthusiastic about Beckham signing with PSG

    David Beckham's arrival at Paris Saint-Germain was warmly received in France on Friday, a day after the 37-year-old former England captain turned down ... 

  • Feds: $13.6M in phony sports goods confiscated

    Investigators have confiscated more than $13.6 million worth of phony sports merchandise over the past five months and expect to seize more in New ... 

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