Sports sponsorship

Sports sponsorship

• 

  Norway's chess superstar has cross-over appeal

  He does fashion shoots with Liv Tyler, enjoys soccer-style sponsorships deals and was recently named one of Time Magazine's 100 most influential ... 

• NASCAR could take closer look at sponsorships

  NASCAR might take a closer look at how it approves sponsors after the National Rifle Association became the title sponsor of this weekend's Sprint Cup ... 

• 2 top Olympic sports lose major sponsors

  Two major Olympic sports — track and field and speedskating — have lost key sponsors in the midst of a global economic slump. The South Korean ... 

• 

  FIFA picks GoalControl goal-line tech system

  FIFA opted for GoalControl on Tuesday as its goal-line technology system for the Confederations Cup and 2014 World Cup in Brazil. The German ... 

• 

  Button surprised by Hamilton's McLaren criticisms

  McLaren driver Jenson Button says former teammate Lewis Hamilton could not be more wrong in his criticisms of the team and how it treats its drivers. 

• 

  New Balance running customization in new direction

  New Balance is taking customization much further than choosing colors or other aesthetic details: The athletic brand is introducing a track-specific ... 

• 

  NRA title sponsor for NASCAR Cup race in Texas

  The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race. The deal ... 

• 

  US joins fraud lawsuit against Lance Armstrong

  The Justice Department joined a lawsuit Friday against disgraced cyclist Lance Armstrong that alleges the former seven-time Tour de France champion ... 

• 

  Future races canceled in wake of Pistorius charge

  Oscar Pistorius' agent has canceled all future track races so the double-amputee Olympian can focus on the murder charge against him, underscoring the ... 

• 

  Agent cancels all future races for Pistorius

  Oscar Pistorius' track career was put on hold indefinitely Sunday because of his murder charge, reinforcing the possibility that the double-amputee ... 

• 

  Legge denies Bourdais claim she tested IndyCar

  Katherine Legge on Saturday disputed former teammate Sebastien Bourdais' version of her termination from Dragon Racing, saying Bourdais' claim that ... 

• Emirates announces five-year deal with F1

  Emirates airlines announced a five-year sponsorship deal with Formula One on Tuesday in the latest sign of the growing influence of the oil-rich, Gulf ... 

• 

  Mayor KJ tells Seattle 'don't celebrate too early'

  Sacramento Mayor Kevin Johnson had a stern warning for Seattle SuperSonics fans who are excited about the prospect of the NBA returning to the Puget ... 

• Diet Pepsi quietly changes sweetener

  Diet Pepsi is quietly changing its sweetener ahead of a major rebranding of the soft drink set for next month. The change comes as PepsiCo Inc. 

• NBC Sports partners with Yahoo for content deal

  NBC Sports and Yahoo are taking on the crowded sports media landscape with a partnership that fills in gaps for both companies. NBC brings video and ...