Very Smart Brothas launched as a blog in 2008 focused on black American popular culture and politics and has built a following covering everything from Beyonce to police brutality. The site attracts an average of 2 million monthly unique visitors. The Root was acquired by Fusion Media Group in 2015 and posted 8.2 million monthly unique visitors in June.
Gizmodo Media Group announces 'Very Smart' partnership
One of the most popular websites for commentary on the black community is joining the media platform that includes online powerhouses Gizmodo, Deadspin and Jezebel. Gizmodo Media Group announced Friday that Very Smart Brothas will become a vertical of The Root, among the country's most-read online sites for African-American news. Co-founders Damon Young and Panama Jackson also will join the company as writers for TheRoot.com and work on new multimedia projects.