The program is administered by Patterson and the American Booksellers Association, which represents the country's independent bookstores. Patterson has donated millions of dollars in recent years to bookstores, school libraries and literacy programs.
“I’ve said this many times before, but I can’t say it enough: booksellers save lives," Patterson said in a statement. "Children’s booksellers especially — they guide children to books they’ll genuinely enjoy and in turn create a new generation of readers. I’m happy to be able to acknowledge them and the important work they do in any way that I can this holiday season.”