The Glostrup City Court says Skandinavisk Motor Co. A/S used one of Ai's large-scale installations on the migrant crisis in the Mediterranean Sea as backdrop in an ad featuring a Volkswagen Polo. The court said Wednesday the use of Ai's installation composed of more than 3,500 life jackets collected from refugees arriving on the Greek Island of Lesbos "was a violation" of Danish marketing laws.
The court also granted Ai compensation for non-financial damage of 250,000 kroner ($38,000). In an email to The Associated Press, company spokesman Thomas Hjortshoej said "it was not what we had hoped for."
"We have regretted and acknowledged that this was a human error from the beginning," he said, adding the group that imports brands like Volkswagen, Audi, Seat, Skoda, Porsche, Lamborghini and Bentley tried to find a conciliatory solution with Ai.
The artwork was installed on the exterior of a downtown Copenhagen art gallery in 2017.