The deal would include the flagship Hamleys store on London's Regent Street, which opened in 1881 and remains a tourist attraction in the British capital. Hamleys was founded in 1760 and has 167 stores in 18 countries. Reliance Brands already had the franchise for 88 Hamleys stores in India.
Reliance Brands Chief Executive Darshan Mehta said the acquisition places the company in the "forefront of global retail." It is part of Reliance Industries, whose chairman is the Indian tycoon Mukesh Ambani.