Pieter Nota says the Munich-based luxury automaker delivers "power of choice" to consumers by offering "the drive train that they want and need." The company will add a battery-only version of its X3 SUV next year to round out conventional and hybrid versions of the vehicle. BMW is even showing off a concept car powered by hydrogen fuel cells.
BMW is relying on the mix of vehicles to comply with tighter C02 emissions requirements in Europe while competitor Volkswagen is making a big push into battery-only cars with its ID.3 coming to market next year despite currently low uptake by consumers of battery-powered cars.
Daimler's Mercedes-Benz is showing off a long, sleek battery-powered concept vehicle that could join the luxury carmaker's model lineup alongside its S-Class flagship sedans.
The Vision EQS is the latest version of the company's EQ series of battery vehicles, which are a key theme at the Frankfurt Motor Show.
CEO Ola Kallenius said: "What we showed today is the first large-platform sedan, fully electric on a dedicated platform, so we think we can capture even more customers through having a wider offer."
The concept, with a black LED display instead of a grille, slightly bulging wheel wells and a long, sweeping illuminated line running along the vehicle, is "a hint" of what the production car might eventually look like.
The company says the four-seater car has two electric motors that accelerate it to 100 kph (62 mph) in 4.5 seconds and an exceptional battery range of 700 kilometers (435 miles.) Kallenius declined to specify how the company achieved range beyond what other electrics currently offer.
Ford Motor Co. says that more than half of its European sales will be electric-powered by 2022 as it unveils a premium model of its Puma crossover that uses recovered braking energy to boost acceleration.
Ford showed off the Puma Titanium X on Tuesday at the Frankfurt Motor Show. The vehicle is a so-called mild hybrid, meaning it can store energy from braking and coasting in a 48-volt lithium-ion battery and send that power to the wheels to assist the gasoline engine when needed.
Ford, which got a late start in developing electric vehicles, last year sold 974,856 passenger vehicles overall in Europe.
It says it will have a battery-only SUV based on the Mustang in 2020. In the meantime it is offering plug-in hybrids that combine battery power with internal combustion engines to lower emissions and increase mileage. Like all automakers, Ford is facing stricter European Union limits on average emissions of carbon dioxide starting in 2021 and must find a lower emission vehicle mix to avoid fines.
Volkswagen CEO Herbert Diess says his company's massive scale will enable it to make profits on large numbers of affordable electric cars it aims to sell in the next several years.
Electric competitor Tesla has not yet turned a profit while analysts say fellow German automaker BMW has lost money on its i3 electric.
Diess told The Associated Press on Tuesday: "Our approach is different. We come with high volumes, we come with a dedicated platform that is only for electric cars, and we generate a lot of scale because we are investing at the same time in China, in Europe, and in the US."
Volkswagen is showing off the ID.3 at the Frankfurt Motor Show, a battery-powered compact with a base price under 30,000 euros ($33,000). Volkswagen aims to have 40% of its sales as electrics by 2030 even though such cars are currently less than 2% of the market in Europe.
The headwinds buffeting the auto industry are making themselves felt at the Frankfurt Motor Show, with companies confronting a slowdown in sales due to global trade uncertainty and pressure from governments to lower emissions of air pollutants and greenhouse gases.
Signs of the times at this year's show include a slew of new, market-ready electric cars led by Volkswagen's ID.3 compact that aim to reduce greenhouse gas emissions. There will also be protests from cyclists, environmentalists and industry critics who want a more pedestrian- and bicycle-friendly transportation policy, and efforts by the auto executives to engage those critics in discussion.