Organizers of the traditional Hahnenkamm races announced Wednesday they have raised their total prize fund from last season by 25 percent to 725,000 euros ($801,500) to mark the 80th anniversary of the event.

"We don't want to invest the budget for the 80th Hahnenkamm races into a jubilee party, but the local ski club prefers to set an example for the athletes," chief organizer Michael Huber said. The races in Kitzbuehel, a marquee stop on the men's World Cup drawing tens of thousands of spectators each year, will be held on Jan. 24-26. They also consist of a super-G, where the winner will be awarded 68,500 euros ($75,700).

World Cup organizers typically pay 45,000 Swiss francs ($45,170) for a win. Prize money is paid down to 30th place, which usually earns around $500. Last season, Mikaela Shiffrin earned a record 886,000 Swiss francs ($889,400) in prize money on the way to her third straight overall title. The now retired Marcel Hirscher, who won a record-extending eighth straight overall title, topped the men's list with 565,000 Swiss francs ($567,000).

The World Cup season starts Oct. 26-27 with giant slaloms for women and men on the Rettenbach glacier in Soelden, Austria.

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