This was Cardiff's first home game since record signing Sala and pilot David Ibbotson went missing after the plane carrying them over the English Channel disappeared on Jan. 21, two days after the Argentine striker completed a move from French club Nantes.
Enough money has been raised online to allow Sala's family to fund a private search, after an official rescue operation for the light aircraft was called off with authorities saying there were unlikely to be any survivors.
Program notes, penned by Cardiff owner Vincent Tan and the rest of the Bluebirds' board, said events shook "Cardiff City to its very core" and they were now playing for Sala and Ibbotson. There was a series of tributes before kickoff, with Sala's photograph appearing on the front cover of the matchday program and the two captains, Sol Bamba and Andrew Surman, laying floral tributes on the halfway line.
Sala's name, in the colors of his native Argentina, was also spelled out behind one of the goals as supporters held cards aloft. Cardiff's players, who sported daffodils embroidered on their shirts in Sala's honor, celebrated Reid's first goal by racing to the home dugout and holding up a blue shirt bearing Sala's photograph.
Cardiff then made a dramatic start to the second period as Reid beat the offside trap to race onto Aron Gunnarsson's pass, and rounded goalkeeper Artur Boruc to roll the ball home for his fourth goal of the season.
Cardiff secured a first league win of 2019 to move within two points of 17th-placed Burnley.
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