Since being named to the presidential ticket, Harris has been at the center of online misinformation campaigns four times as much as the white men who campaigned for the job in the last four years, according to a report from media intelligence firm Zignal Labs shared exclusively with The Associated Press.
“The narratives related to Kamala Harris zeroed in much more on her personal identity, especially as a woman of color,” said Jennifer Granston, head of insights at Zignal Labs. The firm identified more than 1 million mentions since June on Twitter of Harris with hashtags or terms associated with misinformation about her. The mentions include fact checks that rebuffed the falsehoods, but those made up only a small portion of that conversation.
Nearly 300,000 of those mentions were about Harris' eligibility to serve as president, according to Zignal’s findings. The AP identified that false claim circulating online in January 2019, when Harris announced she was running for president.
The untrue assertion got a huge boost again, however, in August when President Donald Trump elevated it from his presidential podium. Harris’ birth certificate shows she was born on Oct. 20, 1964, in Oakland, California, making her eligible to serve as either vice president or president. Social media chatter around Harris’ eligibility declined after being “eclipsed” by fact checks from news organizations that debunked it, Granston added.
There's been a huge uptick in social media conversation around the vice presidential candidates this year, compared to the 2016 campaign. From July to October, Harris and Republican Vice President Mike Pence have been mentioned almost 48 million times combined on Twitter, compared to only 12 million total mentions of Pence or Virginia Sen. Tim Kaine, who was the Democratic vice presidential nominee four years ago.
Misinformation accounted for less than 1% of Twitter talk when Pence and Kaine were running in 2016. The same goes for Pence this year, with most of the misleading claims around him centered on the idea that he supports gay conversion therapy, which Pence has repeatedly denied.
But misinformation around Harris has been more prevalent, making up more than 4% of the conversation on Twitter, Zignal Labs found. That’s largely been driven by sexist or racist narratives that have swirled online around Harris, who is the first Black and Indian woman running for vice president, said Nina Jankowicz, a disinformation fellow at the nonpartisan Wilson Center.
Some of those social media posts push the idea that Harris, a California senator, used her romantic relationships to advance her career. That narrative gained popularity with hashtags like #HeelsUpHarris, which is used regularly by conservative influencers who have millions of followers. Zignal Labs found nearly 350,000 mentions on Twitter of hashtags or terms related to that narrative.
And Jankowicz has identified dozens of memes circulating on Facebook, Twitter and Instagram that superimpose photos of Harris onto images of sex workers or use sexist slurs to describe her. Her preliminary research shows that during the Oct. 7 vice presidential debate, hashtags using sexual or violent terms for Harris skyrocketed on fringe social media platforms like Parler by 631% and 4chan by 1,078%.
“Time and time again when we see these narratives being used against women in public life, it’s meant to take women who are powerful and respected and knock them down a few pegs," Jankowicz said.