The first Bootmobile was created to coincide with LL Bean's 100th anniversary, and its popularity is giving Oscar Mayer's Weinermobile a run for its money. Bootmobile ambassador Eddie Flaherty traveled to Japan last month to deliver the ceremonial key to the Japanese Bootmobile. The two U.S.-spec models have the underpinnings of a Ford F-250 pickup, while the smaller Japanese Bootmobile is based on a Toyota Hilux.
The Bootmobile will tour around Japan this summer and fall. Fans are encouraged to share photos of Bootmobile on social media for a chance to win prizes.