The brand says the double-cup habit was started in New England and is most common there. But by Dec. 1, all the region’s stores will swap foam cups for paper ones that the company says are more environmentally friendly.
New ads tell customers that the “double cup is breaking up” because the chain’s relationship with foam isn’t sustainable. Cold drinks are being marketed as “iced, delicious and single.” The company says its foam cups will be eliminated worldwide next year.