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Marketing and advertising
February 23, 2017
Plight of company towns: finding a new identity
Peoria Mayor Jim Ardis planned to open this year's State of the City speech by thanking Caterpillar Inc. for its longtime ...
February 16, 2017
Auto workers union preparing 'Buy American' ad campaign
The United Auto Workers union is preparing an ad campaign that urges consumers to buy U.S.-made cars and trucks as it tries ...
February 08, 2017
Really? Shuttering online brothel could hurt law enforcement
There's a law enforcement paradox to Backpage.com, labeled by officials as the largest U.S. internet prostitution ad provider
February 06, 2017
Gas pump advertising campaign targets Indiana fuel tax hike
A trade association will soon adorn gas pumps across Indiana with ads opposing a Republican plan to use higher fuel taxes to ...
February 04, 2017
Super Bowl advertisers tread carefully in divisive climate
Super Bowl advertisers are treading carefully this year to avoid alienating customers as a divisive political climate takes ...
January 28, 2017
Intentionally or not, big brands help fund fake news
Wittingly or not, major global corporations are helping fund sites that traffic in fake news by advertising on them.
January 27, 2017
To stand out at Super Bowl 51, ads are going for stunts
Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which — though it's not confirmed — ...
January 10, 2017
Yahoo to change name, trim board if Verizon deal gets done
Yahoo will adopt a new corporate identity and slash the size of its board if the proposed $4.8 billion sale of its digital ...
January 09, 2017
Lawsuit disputes claims of popular memory loss supplement
A government lawsuit seeks to ban a popular memory loss dietary supplement marketed to seniors, saying there's no scientific ...
December 08, 2016
Los Angeles sues 4 big retailers over alleged deceptive ads
Los Angeles prosecutors on Thursday sued four national retailers, accusing them of duping shoppers into believing they got ...
December 07, 2016
German companies pull advertising from US website Breitbart
Several large German companies, including carmaker BMW, have pulled their ads from U.S.-based news and opinion website ...
November 14, 2016
American Apparel files for bankruptcy protection, again
American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a ...
November 12, 2016
Lego won't advertise in Britain's Daily Mail anymore
The Danish toy company Lego said Saturday it won't advertise anymore in Britain's Daily Mail, one of several British ...
November 11, 2016
Facebook tweaks race-based ad targeting policy
Facebook says it will no longer allow advertisers to use ethnicity as a filter when it comes to targeting or hiding ads ...
November 10, 2016
Mets pitcher pleads not guilty in domestic violence case
A New York Mets pitcher featured in a new anti-domestic violence ad campaign has pleaded not guilty to a disorderly persons ...
November 10, 2016
Mylan is target of 2 probes, has 3Q loss due to EpiPen fine
The maker of EpiPen emergency allergy injectors, under a microscope for repeatedly jacking up the price of the life-saving ...
November 01, 2016
Pentagon seeks funds for new ad campaign to attract recruits
In a new move to attract a broader pool of military recruits, the Pentagon is asking to spend $140 million over the next five ...
October 25, 2016
Wells Fargo rolls out ad campaign addressing sales scandal
Wells Fargo launched a new advertising campaign this week to address the company's ongoing sales practices scandal and what ...
October 21, 2016
SharkNinja, Dyson end legal battle over advertising claims
Two of the most well-known names in vacuum cleaners have ended a two-year legal battle over just how much their products suck
October 04, 2016
Toys R Us sells FAO Schwarz brand to ThreeSixty Group
Toys R Us has sold its FAO Schwarz brand to ThreeSixty Group, a company that designs and sells toys, home goods and other ...