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September 15, 2017
Tennessee plans to 'restore visibility' of Lady Vols brand
Tennessee athletic director John Currie believes in the nickname Lady Volunteers, so he's bringing it back. Currie said ...
September 07, 2017
Hockey organizations unveil 'Declaration of Principles'
Seventeen hockey organizations teamed up to unveil a "Declaration of Principles" that NHL players hope will boost the game ...
September 06, 2017
AP Top 25 Heat Check: Voters quick to invest in Notre Dame
Texas out. Notre Dame in. Those brand-name teams often get the benefit of the doubt early in the season from AP college ...
August 16, 2017
Lions condemn 'any use' of logo at Charlottesville event
The Detroit Lions say they "detest and disavow" any use of their logo associated with the event last Saturday in ...
August 13, 2017
Cardinals to hold Rally Cat Night promotion on Sept 10
This didn't take long: The St. Louis Cardinals announced a Rally Cat Night promotion for their Sept. 10 game against ...
August 12, 2017
Red Wings denounce use of logo at white nationalist rally
The Detroit Red Wings are considering legal action to stop white nationalists from using their logo as part of a "disturbing" ...
August 09, 2017
Byron lands top-tier ride at Hendrick Motorsports in 2018
A racing fan who grew up in North Carolina, William Byron remembers peering into windows at Hendrick Motorsports. He saw cars ...
July 19, 2017
AP Exclusive: ONE Championship gets cash for major growth
ONE Championship has secured a major equity investment from venture capital firm Sequoia India and investment firm Mission ...
July 02, 2017
North Dakota looks for cure to 'brand confusion on steroids'
When Mark Kennedy took over as president of the University of North Dakota a year ago, he discovered that fans of the ...
June 19, 2017
The Latest: Ohio group vows to keep pressure on Indians logo
The Latest on the Supreme Court ruling on offensive trademarks (all times EDT): 4:15 p.m. The head of an Ohio American Indian ...
June 14, 2017
UCF kicker's YouTube profits may be violation of NCAA rules
A UCF football player may have to choose between continuing to play college football and building his brand on YouTube.
June 13, 2017
Minor league team pitches pregnancy tests for Father's Day
A minor league baseball team in Florida has planned an unusual Father's Day promotion. The team will give out pregnancy tests
June 07, 2017
Utah baseball team cancels 'Hourglass Appreciation' event
A minor league baseball team in Utah canceled a planned "Hourglass Appreciation Night" promotion Tuesday after coming under ...
June 03, 2017
Former Guatemalan judge pleads guilty in FIFA soccer probe
A former Guatemalan judge pleaded guilty Friday to wire fraud and conspiracy in the global soccer corruption probe, admitting ...
May 26, 2017
Humble Arizona RB on top of list of future merchandise sales
When young people are buying football jerseys, they often pick one with the name of a flamboyant, sometimes brash player.
May 25, 2017
Ex-tennis great avoids Qantas over same-sex marriage edict
Former tennis great and now Christian pastor Margaret Court says she will stop using Qantas "where possible" in protest over ...
May 03, 2017
Zeke and Dak on top again _ in NFL player merchandising
Here's more proof that the 2016 season was a superb one for rookies: Ezekiel Elliott and Dak Prescott topped NFL player ...
April 12, 2017
MLB commissioner urging Indians to scrap Wahoo logo
Baseball Commissioner Rob Manfred has made his strongest comments on wanting the Cleveland Indians to eradicate their Chief ...
April 12, 2017
Timberwolves rebrand looks to shed recent failures
When designer Rodney Richardson made the trek from Hattiesburg, Mississippi to Minneapolis to further his research in the ...
April 03, 2017
Gonzaga's brand of winning leads university's broader growth
In the summer of 1998, Gonzaga University was a small private college in Eastern Washington that barely made a blip on the ...