How to stop emails you want from going to your spam folder

Are you a freelancer who worries about missing replies from important clients? A bargain hunter who subscribes to newsletters to get the latest promotion codes? Do you have a relative who loves to forward you family updates? If these emails sometimes land in your Spam folder, here are 3 tricks you can use to keep them out.
by Alyssa Schmitt
Smiling man reading email on laptop
Adding a sender’s address to your allowlist shows you want to receive their messages

At its best, email spam is annoying; at its worst, it can contain malware and phishing links that pose a genuine security threat. So, like most email providers, battles spam and junk mail with a spam blocker that uses certain criteria and algorithms to identify spam and keep it out of your inbox. No system is foolproof, however, and occasionally emails that you actually want will mistakenly be sent to your Spam folder.

Not spam? How to mark senders as safe

If messages from a sender you trust are landing in your Spam folder, you have several options for telling the spam filter “Sorry, I want that one!”.

Option 1: Add to allowlist

Yes, there is a place in your settings where you can save your trusted email senders! It is called an “allowlist” because messages from these email addresses will always be allowed to bypass your junk mail filter.

How to add a trusted sender to your allowlist

It only takes a few clicks to manage your allowlist:
  1. Log into your account in your web browser
  2. Go to the E-mail tab
  3. In the left menu, click Settings (wrench icon)
  4. Under Security, click Allowlist
  5. Type in the email address of your trusted sender. If you’d like to allow all emails from a specific domain, e.g., all emails coming from a specific company, you can simply type in the domain name.
  6. Click Save
  7. Your trusted sender will appear on your allow list
Screenshot of email address saved to allowlist
Adding a sender’s address to your allowlist shows you want to receive their messages

If you ever change your mind and would like to remove someone from the allowlist, simply hover your cursor over their address on the list. A trash can icon will appear on the right. Click the icon and the address will immediately disappear from the list.
Good to know: Your Blocklist
Removing a sender from your allowlist will not cause emails from that person to automatically be marked as spam – it simply means that their emails will be subjected to regular spam filtering criteria. If you’d like to block the sender, you should also add them to your blocklist. For more information, see: Tired of junk mail? Find out how to block emails on

Option 2: Save in your address book

Another way to signal that someone is a trusted sender is by saving their email address to your address book. Messages from a person saved in your Contacts will usually go straight to your inbox.

How to add an address to your Contacts

The easiest way to add a sender’s email address to your contacts is simply to click on it in the “From” field. A menu opens; you can also enter the contact’s first and last name and then click OK.
Screenshot of sender mail being saved to contacts
Simply click on the sender name to add it to your address book

You can also add email addresses directly to your address book. Simply click the Contacts tab and then the New Contact button. Type information into all the desired fields and click Save.

Option 3: Mark messages as Not Spam

If a message accidently lands in your Spam folder, you always have the option of moving it back to your inbox by selecting it and clicking Not Spam. This also helps train your spam filter and may ensure that an email from that sender will be delivered directly to your inbox next time.

However, just like a puppy who is being trained, it may take several repetitions before the filter learns its lesson. So, if you want to make sure you always receive the emails from a specific sender, your best bet is still adding them to your allowlist.

Now you know your options for keeping certain emails from being marked as spam! If you found this explainer useful, why not leave us some feedback below?

Images: 1&1/GettyImages

273 people found this article helpful.

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