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The power of laughter: Email marketing doesn’t have to be boring!

Having a strong sense of humor is a quality we often search for in our partners and friends. And as cliché as it may sound, science has shown us that laughter is often the best medicine. But what if laughter could be more than just that? What if it can be a way to connect with your customers?
5 young people laughing while looking at a phone screen.

Posted in

Email Marketing How-to
16 people found this article helpful.

The importance of visual storytelling in email marketing

If you regularly use email marketing to stay in touch with your customers, then you are already on the right path to boosting engagement. But at a time when everyone’s inboxes are flooded with promotional emails, users are rarely giving their full attention to the emails they receive.
Blue background with “THE ART OF VISUAL STORYTELLING” displayed in yellow. Underneath is the shape of a human head with an eye in the center and an illustration of a woman depicted on a phone screen.

Posted in

Marketing Email Trends
42 people found this article helpful.

Gamification: A powerful tool for email marketing

Ever wondered why platforms like Duolingo are so addictive? Or why brands with loyalty programs are much more popular than others? What if we told you that it’s all because of gamification? You may not be aware of it, but those brands know exactly how to use it to keep you wanting more.
A man wearing a headset playing a game on his computer

Posted in

Marketing Trends Email
42 people found this article helpful.

What is user-generated content & how can you use it in email marketing?

Have you ever bought a product that you loved so much you just had to post about it online? It could be a new shirt, a new phone, or even a new menu at your favorite fast food place. You snap a picture or take a video to share with your loved ones so that they too could give your favorite product a try.
Three young women showing selfie on smartphone

Posted in

Marketing Email Trends
48 people found this article helpful.