Valentine's Day email ideas: Promotional, professional & personal

Valentine's Day is just around the corner, love is in the air – and email is the perfect way to express affection and send greetings to loved ones. If you’d like to send a special message to someone you care about, a Happy Valentine’s Day email is a great way to get started. And if you have a business, Valentine’s Day emails are ideal for showcasing your products and special deals.
Rows of frosted heart-shaped cookies
Valentine’s Day email greetings can be professional as well as personal

by Alyssa Schmitt

Today, we'll give you some ideas for crafting the perfect Valentine's Day email. Keep reading to find out:
  1. How do you promote sales on Valentine's Day?
  2. Can you say Happy Valentine’s Day to coworkers?
  3. Professional Valentine's Day messages for colleagues and clients
  4. Add a Valentine theme to your email signature
  5. Valentine's email for friends and family
  6. Romantic email subject lines
  7. Send a free Valentine’s e-card

How do you promote sales on Valentine's Day?

Valentine’s Day is a great day to let your customers know you appreciate them. As you celebrate the day in email campaigns, focus on happiness, love and loyalty – and showcase the fun aspects of your brand. Even if you don’t sell flowers, chocolates or jewelry, Valentine’s Day can be a great revenue opportunity for your company. People also gift each other clothing, books, wine, etc., not to mention special experiences such as trips or massages. And no matter what your product, Valentine’s Day can be a good occasion for a message that conveys love and romance – and some great deals.

Here are three ideas you can use to promote sales on Valentine's Day:
  1. Offer special discounts: On Valentine’s Day as on other occasions, a discount entices customers to make a purchase and take advantage of the savings. In the spirit of February 14th, why not offer a 14% discount?
  2. Create gift guides: Offer a curated list of gift ideas for different types of recipients to help customers find the perfect gift for their loved ones. You don’t have to limit yourself to gift ideas for a significant other or spouse – depending on your business, you can offer gift ideas for a best friend, child, pet, etc.
  3. Partner with local businesses: Nowadays many people enjoy giving and receiving a fun or romantic experience as a gift. Pair up with local restaurants, hotels, and venues to create package deals that offer customers a complete Valentine's Day experience.

Valentine’s Day sale email subject lines

A catchy Valentine’s Day subject line is your first step in getting your message across. Your aim should be to catch the recipient’s interest by addressing a need (e.g., a Valentine’s gift their partner will love) or creating a sense of urgency (e.g., the holiday is just around the corner, or the sale ends soon).

Here are five email subject line ideas to get you started:
  1. There’s still time to impress your Valentine!
  2. Hot Valentine’s Day deals they’ll love
  3. Share the love this Valentine’s Day
  4. Love is forever, but this sale ends soon
  5. Still need a valentine? We got you!

Bonus explainer: Can you say “Happy Valentine’s Day” to work colleagues?

Valentine’s Day is a romantic holiday, but also a cultural event celebrated in a lot of different ways. As a result, people may feel conflicted about acknowledging the day at work. However, it is appropriate to simply say “Happy Valentine's Day!” in a professional setting – this does not cross any lines, and, as long as your tone is appropriate and professional, should not make your coworkers feel uncomfortable.

But maybe you’re a romantic at heart and would like to do more? One fun way to mark the Valentine’s Day in the office is to bring in cookies or chocolate for everyone to share. Just follow the old kindergarten rule: if you’re giving something to one person, you should give something to everyone. Singling out one coworker for a card or gift could raise questions of favoritism, even if it is someone who you work closely with or who recently helped you out. And keep in mind that, given the romantic nature of the holiday, a gift to just one coworker could easily be misconstrued.

How do you say Happy Valentine’s Day professionally?

In a professional setting, it’s best to steer clear of  the “love” message of Valentine’s Day and focus on appreciation instead. So, besides simply wishing coworkers a “Happy Valentine’s Day”, you can also use the occasion to let them know that you appreciate their work. After all, sincere gratitude is always welcome, and a Happy Valentine’s Day email to your team members can be one way to share it.

Professional Valentine's Day messages

How do you say Happy Valentine’s Day in a work email? Here are four examples of Valentine's greetings that can be used professionally:
  1. Happy Valentine’s Day! It’s people like you that make us love what we do!
  2. This Valentine’s Day, I hope you find joy in everything you do!
  3. Happy Valentine’s Day to a great team! We work well together because we support each other, and that is something to be celebrated!
  4. Today seemed like the perfect day to let you know how much you’re appreciated! Happy Valentine’s Day to the best team ever.

Valentine’s Day messages for customers

Valentine’s Day is not like the December holiday season, when it is practically expected that businesses will send greetings to their customers. However, Valentine’s Day could be a good occasion to express your appreciation of your loyal clients. Just like with coworkers, the message should not be love, but gratitude. If it is appropriate for your business, you might even want to show you appreciation with a special offer like free shipping on Valentine’s Day or a special discount code.
Here are four examples of email greetings that can be used for clients and customers:
  1. This Valentine’s Day, it’s all about you! We are celebrating with a free shipping offer today. Thank you for being such an awesome customer!
  2. Happy Valentine’s Day! We wanted to mark the occasion by letting you know how much [company name] appreciates you. Thank you for being a loyal customer!
  3. May your day be nothing short of wonderful! Happy Valentine’s Day to a special customer from all of us at [company name].
  4. We couldn’t let Valentine’s Day pass by without telling you how much we value you as a customer! We appreciate you and your business. 

Pro tip: Valentine’s Day email signature

Another fun way to mark Valentine's Day is to add a special email signature in the run up to the holiday. Again, the focus should be on fun and showing your appreciation for your colleagues or clients.  You can add some hearts or other themed imagery, change to a red or pink signature font, and add a simple, professional message like “Wishing you a happy Valentine’s Day filled with love and joy!”

Ideas for heartfelt personal Valentine’s Day emails

Valentine’s Day cards are a fun tradition dating to the 18th century, with lovers sending each other handmade decorated messages. For those of us who enjoy this tradition but have no artistic talent or somehow fail to make it to the post office on time, an email can be a great way to send love on Valentine’s Day. Emails can also be a great way to show affection and appreciation for friends, parents, kids....

Happy Valentine’s Day email for friends and family

Here are five Valentine’s messages to make your loved ones feel cherished:
  1. You have been such an important part of my life and I am grateful to have you as my friend.
  2. Happy Valentine’s Day! I wanted to remind you of how much you mean to me.
  3. Your unwavering friendship and support mean the world to me, and I am lucky to have you in my life.
  4. I look forward to many more years of friendship and all the wonderful memories we will make together.
  5. What would I do without you? I'm so lucky to have a friend (mother/brother/kid, etc.) like you!

Love email subject lines

And what about sending a love letter by email? There is no right or wrong way to write a romantic Valentine’s Day email – the right message will be as unique as your relationship. However, you might wish to recall a romantic memory, tell your partner all the things you love about them, and reaffirm your love and commitment to your relationship. When it comes to the subject line, try a phrase that captures the essence of your love story.

Here are five creative love email subject lines to get you started:
  1. Let's get lost in love together
  2. From my heart to yours
  3. A love story worth telling
  4. Falling deeper in love every day
  5. You & me: A match made in heaven

Good to know: Send a free Valentine’s Day e-card with

You can add a special touch to your Valentine’s Day email when you send it from your account. In your Compose E-mail window, click the Stationery button in the menu bar below the subject field. You’ll see a selection of cards for several special occasions that you can personalize with your own message or even a photo. For a heart-themed greeting, select our “Love” card. If you need more help, see our blog post on creating personalized greeting cards for detailed instructions.

We hope this explainer helps you win hearts this Valentine’s Day! And if you still don't have a account, you can create your free email address here.

This article first appeared on February 13, 2023 and was updated on February 1, 2024.

Images: 1&1/Jill Wellington

202 people found this article helpful.

Related articles

Easter emails: 20 eggs-cellent ideas and subject lines

Out of office messages: Examples and what to avoid

How to write email invitations for a birthday party or event