But it’s not spam!

Hand pointing at floating red and blue email icons
Stop legitimate emails from being marked as spam
Spam is one of the things people hate most about email. So email providers like mail.com have developed extremely effective systems to block spam emails. The downside, however, is that legitimate emails can be blocked or land in your spam folder. Luckily there are a few tricks you can use to make sure you receive important messages – and to stop your outgoing messages from being marked as spam.

How to stop your emails from being marked as spam

We’ve all been there – sending an email only to have it land in the recipient’s spam or junk folder. This is because virtually all email providers today use spam filters that analyze messages for certain spam characteristics. Sometimes these filters can misidentify non-spam emails and block them before the sender ever sees them. To stop your legitimate emails from landing in the spam filter, pay attention to the following points:

1. Check your mailing list

If you regularly send out messages to a large group of people – a business newsletter, for instance – make sure all the addresses on your mailing list are up to date. The spam filtering algorithms used by many email service providers look at the ratio of active to inactive email accounts (accounts that haven’t been used for a long time or are rarely used) on recipient lists. So a large number of email addresses that appear to be inactive act as a red flag to spam filters and may result in your message being blocked.

2. Don’t send unwanted bulk emails

If too many people start marking your emails as spam, your email address will be flagged for spamming and could even be deactivated. If you send out a newsletter, make sure that you provide an unsubscribe option to the recipients so they can get off your mailing list.

3. Avoid common spam words and phrases

One thing that can trigger an automatic spam filter are specific words in the subject line of an email. Some common examples are “Click here,” “Amazing,” “Special promotion,” and even “This is not spam!” These lists vary with time, but a quick internet search should provide you with the current “spammy” words.

4. Ask recipients to add you to their list of trusted senders

Most email providers give their customers the option of providing a list of sender addresses that will not be blocked as spam – usually called a “whitelist” or “allowlist.” If someone regularly complains that they don’t receive your emails, having them add you to this list in their email account will probably solve the problem.

How to keep emails you want out of your spam folder

Email providers deploy a number of filters to ensure that your incoming emails are correctly evaluated for their spam potential. These systems are based on artificial intelligence and can be “trained” to recognize your email preferences.

If an email incorrectly lands in your spam folder, you can manually mark the mail as legitimate by selecting the message and clicking “not spam.” This will move the message back into your inbox, and the email address will automatically be added to your list of trusted senders. In your mail.com account, you will find the “Not Spam” button here in your Spam folder:
Screenshot of mail.com spam folder with option of marking email as “Not Spam”
Select the email and click “Not Spam” to send it back to your inbox – and keep the sender from landing in spam in the future!

Saving an email address to your Contacts is another way to mark it as a trusted sender and should keep messages from that person out of the spam filter.

We hope this will help you avoid having messages mislabeled as spam. Please let us know how you liked this article below.

Image: 1&1/Shutterstock

Posted in

Spam Spam filter Email

16 people found this article helpful.

Related articles

How do I know it’s spam?

Man viewed from behind looking at email icons in air
Not sure which emails are spam? Our checklist can help.

Spam is one of the things people like least about email. Sometimes it is annoying but harmless – like  bulk advertising. Much worse are the spam emails that try to trick you into scams or contain computer viruses. Luckily, today’s spam blockers keep a large share of such messages from reaching your inbox. You can also help keep yourself safe by learning to identify the most common types of spam. more
32 people found this article helpful.

Importing email addresses

Screenshot of window to select contacts for import in mail.com
mail.com makes it easy to import some or all of your email contacts from other accounts

Keeping track of all your contacts can sometimes seem like a daunting task – checking through your multiple accounts and sources to find that email address that you absolutely need. The experience, however, can be made effortless by importing your email contacts to your online mail.com address book! more
1 person found this article helpful.

Out-of-office messages for your vacation

Family of four runs through field of grain at sunset
Why worry about replying to emails when you’re out having fun?
It’s time for some hard-earned time off! Whether you’re headed for the beach or visiting family you haven’t seen for a while, wouldn’t it be nice to disconnect from the digital world for a while? But before you disappear, you can set up automatic replies for your emails so the senders know when they can expect a reply. We’ll show you how it works in your mail.com account – and share some examples of effective – and funny – out-of-office messages. more

Posted in

Email How-to Inbox
2 people found this article helpful.

What is dark mode?

Hands held up in heart shape as silhouette in front of blur of lights in stadium concert
Dark mode can be easier to read in low-light settings like this!
The mail.com Mail Apps for iPhone and Android both offer dark mode. But have you ever wondered why people use dark mode? And is dark mode really better for your eyes and your device’s battery? more
6 people found this article helpful.

Why send email to yourself?

Man holds glasses and rubs eyes while working at laptop
Afraid you’ll forget something? Sometimes it helps to email yourself a reminder!
 
“Send emails to myself!?” you may be thinking… but it’s not as strange as it may sound at first. In fact, sending emails to yourself makes a lot of sense! Today we explore how writing yourself an email can be an effective life hack. more

Posted in

Email Inbox Backup
19 people found this article helpful.

How do I know if my email has been hacked?

Person wearing hoodie types on laptop while looking at screen with the words Hacker Attack

What happens if your email has been hacked?

How do you know if your email has been hacked or comprised? And if it happens, how can you block cybercriminals and regain control of your account? Discover the most common signs of a hacker attack and what to do about them. more

Posted in

Email Inbox Security
22 people found this article helpful.

Phishing emails: How to protect yourself

Image of fishhook hooking an @ symbol above a white computer keyboard

Be on the alert for phishing scams that aim to hook your personal information

You have probably heard about phishing scams – fraudulent emails designed to rob you of sensitive data. Because phishing is one of the most widespread forms of cybercrime, it’s important to learn how to recognize these scams so you don’t get caught in the net. more

Posted in

Phishing Security Spam
32 people found this article helpful.

Email turns 50!

Colorful birthday hat, streamers and noisemakers rest on a white laptop

Join the party! Email celebrates its 50th birthday


It might feel like email has been with us forever, but in fact it’s just hitting middle age. The first email was sent in 1971 by Ray Tomlinson, a young engineer at the firm of Bolt, Beranek and Newman. Electronic mail looked different fifty years ago, although one feature would still be recognizable to today’s users – the now ubiquitous @ symbol, whose use is also credited to Tomlinson. more

Posted in

Email mail.com
26 people found this article helpful.

How do I send a job application by email?

When sending a job application by email, make sure to proofread – and don’t forget your attachments!
When sending a job application by email, make sure to proofread – and don’t forget your attachments!
Nowadays when you look for a job, many large companies have an automated application system where you upload and submit your CV and other documents directly. However, some companies don’t utilize such systems and request that you send your job application by email. Or you might be applying for a position without a formal listing at the suggestion of a recruiter or colleague, so you need to send an email as a job inquiry. In such cases, it pays to make sure you make a positive and professional impression. Follow our tips to make sure your job application email doesn’t slip through the cracks! more

Posted in

Email How-to Domains
22 people found this article helpful.

What‘s the carbon footprint of an email?

Windfarm with four wind turbines
Windfarms provide clean energy to power mail.com data center
Nowadays we are all asking ourselves “How can I reduce my carbon footprint?” And many of us are spending more and more time online – working remotely as well as streaming our favorite series and listening to music. Business travel has been significantly reduced, replaced by chats, video calls, and, of course, emails. Each of these online activities still cause carbon dioxide emissions, even if only a few grams. more

Posted in

mail.com Email
20 people found this article helpful.